Jacob Zinn :: journalist + photographer

Avoiding the rain (cliché)

Posted in Observations by Jacob Zinn on May 25, 2009

It’s one of the worst hackneyed phrases a journalist can use, but it’s snuck past editors into articles by the BBC, the Miami Herald and the Boston Globe.

Who needs umbrellas when “rain fails to dampen spirits” at (local outdoor event)?

Since 2006, rain has failed to dampen spirits at:

– Merlefest
– a marbles contest
– a steam rally
– the Chicago Freedom Walk
– the Miramar food and wine event
– the Relay For Life
– the Cambridge Fair
– the New Orleans Jazz Fest

And that’s just page one, nine out of 1,380 results for “rain fails to dampen spirits.”

How about the number of results for “rain dampens spirits?”

254. Most of which are from gloomy weather forecasts.

Surely there’s a better way to word “rain fails to dampen spirits,” perhaps something like, “despite the rain, yadda yadda yadda.”

Or better yet, leave the rain out of articles entirely. You don’t hear anything about sunshine lifting spirits, do you?



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